Decision Log
Autonomous Actions (SENTINEL acted on its own, no human triggered this)
Data Flags
Event Timeline ℹChronological sequence of signals from the decision date to the outcome. Orange line = decision date. Hover nodes for full details.
Metric Trajectory: Before vs After the Decision ℹRed solid = Churn Rate (left axis). Blue dashed = NPS Score (right axis). Orange line = decision date. Live data from BigQuery via Fivetran.
The Data That Existed, and Was Ignored ℹLeft: metrics at decision time. Right: what actually happened. This is the counterfactual gap SENTINEL would have flagged.
Industry Benchmark Comparison (your metrics vs. published SaaS benchmarks) ℹYour metrics ranked against published research. NPS: Medallia B2B SaaS 2024 (n=2,847). Churn: ChurnZero 2023 (n=1,200). Bottom quartile = immediate action needed.
Signals That Predicted This ℹResearch-backed leading indicators that existed before the outcome. SENTINEL uses these to fire early warnings.
Alternative Explanations (correlation is not causation) ℹGemini 3 generates plausible confounding factors a skeptic would raise. Intellectual honesty before attributing causation.
Bradford Hill Causation Criteria (nine-criterion causal inference framework, Hill 1965) ℹHill (1965): 9 criteria for causal inference from observational data. Each scored 0–1. Score ≥ 0.7 = criterion met. Originally from epidemiology; applied here to business decisions.
All Decisions in the Lookback Window (ranked by causal signal, no cherry-picking) ℹEvery decision in the 14–90 days before the outcome, ranked by causal signal strength. SENTINEL shows every candidate. You make the final call.
What To Do Differently Next Time ℹSpecific, actionable recommendations tailored to the metrics and decision context. Not generic advice.
SENTINEL reads unstructured text and extracts every business decision, complete with type, rationale, and participants. Each extracted decision is automatically logged with a live Fivetran metrics snapshot. No manual entry required.